The startup will use the new funding to grow its enterprise customer base, improve its product, and boost trade and marketing efforts with financial institutions.
The startup plans to use the funds to scale its Smart Store model across both urban and semi-urban markets in India, boost research and development efforts and expand its footprint through strategic partnerships.
Atlanture Sports said the strategic investment from HMVL is a big boost for its main venture, the Real Kabaddi League, which is quickly becoming one of India’s most exciting grassroots sports platforms.
The partnership was announced during the official business visit to France and Italy, led by Minister Piyush Goyal, who encouraged deeper collaboration between India and France in manufacturing and Deeptech.
The funds will be used to boost R&D, add new products faster, grow the team, and expand marketing and distribution—especially in tier I and tier II cities.
In this role, he will focus on growing the company’s network, improving the merchant experience, boosting revenue and making sales operations more efficient.